High Flight Airlines Essay Example | Topics and Well Written Essays - 2750 words

High Flight Airlines - Essay Example The underlying idea of HFA is to provide its employees with an atmosphere for excellence and growth (Singapore Airlines, "Singapore Airlines - About us"). The primary objective of HFA is to fill a niche in the emerging air-travel and cargo markets linking destinations all over the world in order to achieve soaring and profitable load factors by identifying and serving key routes that are currently unexplored, un-served or inadequately served. Their idea is to reach out to places where considerable unmet demand exists. HFA plans to set a new benchmark for air service and professionalism both in the target market and beyond. The underlying strategy of HFA is to utilize the latest technologies related to aviation in order to design efficient and effective systems and to build quality control from the onset in order to ensure the highest level of operations, safety and services, which are all based around the comfort, convenience, needs and wants of the passenger and the cargo clients. P ESTLE Analysis The company is planning to expand in the South-East Asian region. The regional headquarter as decided by the board members will be set up in Thailand, given the consistent economic and financial performance of the country over the last few years. In addition to that, another aspect that influenced the board members to choose Thailand as the destination for setting the regional headquarters is because of its position relative to other South-East Asian countries and its connection with them. The following section is an in-depth PESTLE analysis of Thailand which will help the company to assess the degree of favorability as far as setting up a regional headquarter in the country is concerned. Political Analysis Thailand has implemented a parliamentary, democratic structure of government, with the King as Head of State under the Constitution, exercising the sovereign power in the administration as Thailand is a sovereign state which is free to perform her internal and exte rnal affairs without pressure, control, or intervention from other countries. The government, also known as the administration, along with the legislature and the judiciary, is the national authority whose primary responsibility is to govern the country and formulate strategies that ensure national development from different aspects. Economic Analysis Thailand, demonstrating a strong fiscal and financial stability over the past few years, has also established a suitable structure and foundation that supports economic development. The country has always accepted the free trade mechanism and has been at the forefront promoting international trade and development. As an export oriented country, its stability depends on the world economy. The government emphasizes a lot on developing the country's infrastructure and stimulating all aspects of the economy in a variety of ways. Year 2012 2011 2010 2009 Thailand's GDP per capita (World bank, "GDP per capita (current US$") $5,480 $5,192 $4, 803 $3,979 Currency Baht Currency Code THB Fiscal Year October 1 - September 30 1 USD 31.9849 THB (Oanda, "Currency converter") Socio Cultural Analysis Thailand's population is diverse in terms of ethnicity and race. Citizens of Thailand are from Thai, Mon, Chinese, Khmer, Lao and Indian descent. In addition to that